NVM about grabbing the chips, I found some at home!
The challenge is to adapt to text-ese (an evolving language by itself) while maintaining proper texting etiquette and providing value at the same time. Learning text abbreviations is a must for any marketer who wants to keep up with the speed and brevity of today’s bite-sized communication style. Today, businesses of every size are starting to recognize the value of incorporating text abbreviations into their campaigns to attract, engage, and foster relationships with their customers. In the past, deciphering text-speak was for cool moms and dads who wanted to fit in with their teens. They’re also helpful when you have to stay within a limited character count. Text abbreviations are shortened versions of a word or phrase used to save time. As advocates of SMS marketing best practices, we would be remiss if we don’t acknowledge the rise of text slang and abbreviations.